The Body-First Standard
Ambition demands a strong body to carry it.
Ingrid Heyerdahl
Executive Advisor
The premise
Your body is not a vanity project.
It is your infrastructure.
You have built high standards in business, boardrooms and deal-making. Yet your physical presence does not reflect the level you operate at.
The advisor
Ingrid Heyerdahl
Creator of The Body-First Standard and the 100-Day Execution system.
I have worked alongside C-suite executives globally. I understand the physical reality of constant travel, relentless pressure and heavy responsibility.
My mission became personal after losing my father — a senior executive — to a lifestyle-related illness at 62. I work with people of high ambition who refuse to pay that same price.
My practice bridges executive leadership experience with movement mechanics and physical discipline.
The distinction
Built for a life that runs across time zones.
What this is not
- A coach or personal trainer
- Workout or diet plans
- Standard wellness advice
- Weekly Zoom check-ins
What this is
- Private advisory for a small number of clients
- Customised, high-level strategy built around your life
- A permanent shift in identity, posture and presence
- Direct, unyielding accountability
Advisor in your pocket
Delivered entirely via WhatsApp — in the flow of your day.
01
Tokyo, jet-lagged, dinner in two hours
We program light exposure, movement and the exact protocol to reset your system.
02
In a taxi to a client steakhouse
Send a voice note or menu. Receive the decision framework to enjoy the evening.
03
A sparse hotel gym at 6:00 AM
A five-second video of the room returns a training protocol for what is in front of you.
04
Exhausted before an early board meeting
Friction handled in real time. No guessing, no waiting for a Sunday call.
The philosophy
One hundred days to shift an identity.
Real transformation does not happen in 30 days, nor through temporary intensity. It takes 100 days to reprogram your baseline — setting a physical standard every morning, anticipating travel friction, and staying ahead of your calendar.
Direct access
“You are talking directly to me.”
I do all the work. I analyse every detail and I hold the standard. No assistants. No junior coaches. No automated responses — a concierge for your physical execution.
The engagement
It begins with an Audit.
1
90-Minute Audit
€1,500 · NOK 15,000
A full breakdown of your baseline: travel schedule, energy leaks, physical stature, nutrition patterns and lifestyle friction.
2
Custom Blueprint
You leave with a clear, bespoke blueprint for your physical standard.
3
100-Day Advisory
Should we proceed, the Audit fee is credited 100% toward your 100-Day Advisory.
Request your Audit